You can use the tracking code to record visit cost and revenue. The cost and revenue will be recorded against the visit and visitor in the ParaChat LiveHelp database. Cost and revenue is shown on the visit details screen. Total cost and revenue is also recorded against each day and shown on the 'Today' and Summary views in the ParaChat LiveHelp Client.
Recording cost and revenue allows you to get much more accurate return on investment reports for your paid-for-click advertising.
The embedded code has two variables:
sWOCost=0; // specify a visit cost
sWORevenue=0; // specify the revenue generated by the visitor
These can be set to values, eg:
sWOCost=.10; // specify a visit cost
sWORevenue=5.50; // specify the revenue generated by the visitor
You can embed different versions of the ParaChat LiveHelp code on different pages to record actual cost and revenue.. or you could set the values to some other JavaScript variable. For example, if your paid-for-click search engine passes the actual click cost in a querystring variable, you could extract it and pass it to ParaChat LiveHelp.