This tab is used to define the Prospect Detection settings.
Prospect detection is a method of assigning a higher importance to some of your web site visitors. It works by watching which pages a visitor views over multiple visits.
Prospect Detection allows you to more accurately calculate the return on investment (ROI) from your on-line advertising, because when a prospect is detected ParaChat LiveHelp will give the credit for the visit to the FIRST REFERRER – not the referrer of the visitor’s current visit.
For example, suppose a visitor uses a web site called ‘hotlinks.com’ to find your site. The visitor has a good look at your site and returns several times over a few days. They then forget your site name and use Google to do a search to find you again and on this visit ParaChat LiveHelp flags the visitor as a new Prospect. It should be ‘hotlinks.com’ NOT Google that gets the credit – and this is what ParaChat LiveHelp does – it’s the FIRST REFERRER that gets credit for prospects not the current visit referrer.
By analyzing referrers by Prospect % you can see which referrers are giving you more prospects. You may get 1000 visitors a month from Google but only 10% prospect detection for first referrer, but ‘hotlinks.com’ may give you a much higher prospect % on fewer visitors.
Click Enable Prospect Detection For This Site to switch on prospect detection.
Start Checking After
Specify the number of visits the visitor must make before ParaChat LiveHelp starts checking if they are a prospect. This defaults to 1.
You can then specify the number of pages the visitor must view OR the number of minutes spent viewing AND a list of Specific Pages the visitor must view before ParaChat LiveHelp will flag the visitor as a prospect.
In the View These Specific Pages list enter a list of key pages that you want a visitor to have viewed before they are flagged as a prospect. You can use wildcards for page names (example, sales*.htm) and you can use 'OR' clauses, for example 'sales.htm OR products.htm' - to match either pages for a single line.
Remember the above settings could be over a number of separate visits.
The Must View In The Above Order option allows you to specify that the page list must be viewed in the order listed. If this option is not checked the visitor can view the pages in any order and still get flagged as a prospect.
If the Must View During A Single Visit option is enabled then the specified page list must be viewed during a single visit.
When ParaChat LiveHelp detects a new prospect it increments the first referrer’s prospect count. It also increments the New Prospects total for the day. The visitor is then flagged in the database as a Prospect – and will show as an existing prospect on all future visits. The visitors icon will change in the Current Visitors list and the visit will be added to the Prospects List.
Send A Email
Enable this option if you want ParaChat LiveHelp to send you an email.
Send A Popup Message To Clients
Enable this option if you want ParaChat LiveHelp to send a popup message to all agents monitoring the site.
Auto Invite To Chat
Enable this option if you want ParaChat LiveHelp to send an 'Invite' message to the visitor as soon as they are detected as a prospect. This will appear as a floating message on the visitors browser window. You can enter the message text, or leave the text blank to send the default graphic invite.